Apple officially unveiled the Apple Watch on September 9th and while the excitement has cooled down somewhat, hype will undoubtably pick back up as the device gets closer to launch sometime early next year. There does not seem to be a consensus as far as whether the Apple Watch is expected to be a huge hit for Apple just yet but I personally am starting to get the feeling that it will end up being a bit of a disappointment. I should clarify what I mean by disappointment: Apple will likely sell many millions of Apple Watches at launch but I expect the long term appeal to be rather limited compared to the iPod, iPhone and iPad. I reserve the right to change my mind as we get closer to launch, and future revisions of the Apple Watch could certainly change my stance, but here are two indicators that I see as problematic for Apple…
- A recent Piper Jaffrey survey shows that only 16% of teens plan to buy an Apple Watch. This compares to 73% of teens which say they plan to buy an Apple iPhone.
- Steve Wozniak, the co-founder of Apple and lover of all things technology, is apparently not interested in smartwatches at all.
If Apple can’t entice teenagers and can’t entice technology fanatics then who exactly is their core market for the Apple Watch? I guess we’ll find out next year.